"Parents located in north London seeks an exceptional and experienced instructor to support their smallest child on his first steps to growing into an British gentleman."
When reading this listing, you might naturally miss the wording "first-steps" as simple figurative language.
Yet, it could be the crucial part of this unique employment listing, as it seeks to find a teacher for a infant.
Hundreds of submissions have already been submitted since the unidentified family published their search for the £180,000 per year tutor, who has to be "an exceptional individual".
During the past few weeks, the advert has received interest across the media, with numerous asking why?
Progressive Approach
The CEO, head and founder of Tutors International, which is assisting the family in their search, explained that notwithstanding initial skepticism, he found the idea "visionary", and "progressive".
When he consulted the family, he noted they understood the unconventional nature of their request, and how immature their son is.
However, they clarified that they "didn't want to wait any longer" to engage a tutor, as they had held off until their older child was five, and by that stage "cultural influence had already set in".
What exactly does the family refer to by "cultural leaning"?
It's "comprehensive", Adam replied. "The manner you eat, how you speak".
He said the older sibling had absorbed "really subtle, unspoken signals" from the family, and had taken on their cultural habits. The family explained to Adam they wished to avoid this pattern to recur with their infant.
The plan: To engage a UK tutor, who needs to speak with RP, to guide the baby right from the beginning.
Subtle Influence
"A great deal of the learning at the beginning here is somewhat absorbed naturally," stated Adam.
It's through this subtle influence that the family are aiming the child will pick up the UK customs they aim to cultivate.
Adam explained the tutor needed to be an individual who studied at "prestigious academies – comparable categories of schools as the family aspire to send their son to".
"The educator must be the appropriate candidate, they'll be carrying out things they aren't even aware they're doing, effortlessly," he added.
Money No Object
The family informed Adam the chosen tutor should ideally also have understanding of or interest in riding, alpine skiing, the arts and instrumental training so as to shape the child in a diverse set of interests.
Furthermore though, he said the family hoped the tutor to enrol the child on a variety of classes so the child would be "horseback riding and picking up an musical instrument by the time they are about three years old".
In the family's perspective, helping their son become a "UK sophisticate" will result in success and create opportunities.
"Taking into account the advantages and disadvantages of that, because it's certainly a social class indicator," he notes.
However, despite all this instruction in "English culture", would the child adopt alleged cultural bias from the international family he lives with anyway?
"Absolutely", answered the CEO. "The family know this may not work, but they've just taken the perspective of, 'why not attempt it and we'll proceed as quickly as we can', because the price of it is not relevant," he said.
Impractical
Several in the private teaching field who express similar concerns.
An education leader, CEO and founder of an educational organization, who also offer personal educators, stated that "the process of adopting dual cultures, or actually, discovering oneself, is something that must be lived into, not manufactured."
He wrote that he had relocated from the Far East to the UK at the period of seven, and had been educated understanding and practicing both cultures. He continued to study at Cambridge University.
"The notion that a single person can function as a representation of Britishness, someone who can possibly transplant the characteristics of a UK sophisticate to a infant child, strikes me as idealistic and unrealistic," he wrote.
"In my experience, having a distinctly English tutor from early childhood will not instantly produce the outcome they want.
"I never had that kind of mentor, and nevertheless I have been lucky enough to live numerous of the situations they desire for their son."
He continued: "The truth is, personal identity cannot be dictated from the external environment; it must be chosen, and it must be internally driven."
Buying Britishness
Naturally, UK identity is something the CEO believes can be educated – and commercialized.
"In my view the reality that the global community holds us in this respect is something that we should be cherishing|valuing|appreciating
