The platform is rolling out a new feature that allows them to cut down on the volume of AI-made content appearing in their timelines. This initiative comes as the service announced that it presently contains over 1 bn AI-generated clips.
Testing and Rollout
This change is in a pilot phase over the following weeks before a global rollout. This advancement comes amid a rise in content created by AI, fueled by new content generation software.
AI Proliferation Online
It has been noted that almost one in 10 of the fastest-growing video streams on another major platform exclusively feature clips produced artificially. A large amount of this output is considered “AI slop”, a label for inferior, factory-style content that is typically absurd or dreamlike.
Based on user feedback that many people appreciate content made with AI tools, from computer-generated images to science explainers, and we aim to provide users the ability to increase or decrease of that, depending on their own preferences,” said a company executive.
Scale of AI Content
The service shared that there are presently over a billion videos on its network tagged as artificially created. Overall, more than 100 m media items are uploaded to the app daily, making clips made by AI a limited percentage of its complete catalog.
How to Adjust Settings
Members will be in a position to decrease or raise the volume of AI-generated videos they watch by accessing the content preference option in the app and selecting AI-made media. Other topics that can already be adjusted under the tool encompass current affairs, clothing, cosmetics, and dance.
AI Disclosure Rules
TikTok’s rules require users to label lifelike AI-made content, and it prohibits malicious AI impersonations of public figures or crisis events. Any realistic AI-generated clip that is not labeled can be taken down under its community policies.
Furthermore, the app will henceforth apply an AI-generated tag to content created with its own AI tools, or detected by an industry-wide initiative for spotting content made by AI. This step is intended to help prevent users from seeking to bypass the tagging system.
AI Literacy Programs
The platform is additionally launching a two million dollar educational fund for specialists and organizations to develop learning resources about ethical AI use. This program will benefit educational bodies specializing in training programming and robotics.
Content Safety Approach
The platform has defended its moderation strategy, during debate over intentions to make redundant a large number of safety staff in the UK. It is planning to reduce 439 jobs in its user protection team in London, with labor groups and digital protection specialists expressing worry that people are being substituted by machine-led review.
A company official explained that human moderation would remain essential, but artificial intelligence can shield workers by removing the most graphic content before it gets reviewed by people. The company announced a significant reduction in explicit and harmful content seen by safety staff over the previous year due to reliance on its automated systems.
“We think that it’s essential to integrate people and machines to keep the platform safe,” the official commented. “We’ll have people as involved in the system, but we additionally believe it’s very important to minimize viewing of dangerous material as swiftly, which is why a lot of the machine support is proving valuable work at speed.”
